Vinay Sawant · AI-Powered Marketing Attribution & Measurement

Which marketing actually produces revenue?

I build the measurement systems that answer that question with data, so businesses stop guessing.

Co-Founder, President & CEO, Scale Scout, Inc. (Delaware), building AI-powered marketing attribution and measurement infrastructure for clients across synthetic biology, hospitality, and accounting.

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Top 3%
Upwork Top Rated Plus, the platform's top tier of talent
100%
Job Success Score across every completed engagement
128
Client organizations served since July 2023
144
Completed engagements in attribution and analytics

The record

Nine years, three chapters, one obsession: proving what works.

2017

DIY Ocean

Co-founded the YouTube channel and led growth as Head of Digital Marketing: from roughly 500 subscribers to over 1,000,000. Lifetime: 1.37 million subscribers, 342 million views. The channel later reached streaming TV audiences through Roku.

Documented: International Accelerator announcement · RokuGuide listing · YouTube analytics
2022

Influcracy

Co-founded an influencer marketplace and led it as CEO through selection into the International Accelerator in Austin, Texas: semi-finalist from more than 500 applicant companies. The company closed in 2024; the lessons compounded.

Documented: IA portfolio page · Product Hunt launch, 2021
2024

Scale Scout, Inc.

Co-founded Scale Scout, Inc. (Delaware) with Sagar Surve to build the attribution infrastructure I always wished my clients had: precise definitions of what counts, measurement frameworks written into agreements, and reporting that replaces manual work. I still reply to every message myself.

Live: scalescout.io

Now building

One product, built in the open.

Marketing Ledger

Early access · 2026

A first-party, AI-native attribution platform built on the Cloudflare edge: engagement-weighted modeling, identity stitching across sessions and devices, and server-side conversion sync. Every claim it makes traces to a record. The ledger doesn't lie.

In their words

Real clients, named, quoted verbatim.

Committed to QualityReliableClear Communicator
“Vinay is possibly the best freelancer I have ever come across on this platform. Vinay's desire to complete work well ahead of schedule, his deep understanding and knowledge of his work, and his strong work ethic makes a strong combination of well-sought attributes. Furthermore, his ability to communicate quickly and clearly was very appreciated. To anyone who gets the chance to work with Vinay, I highly recommend doing so.”
Abe Zherebilov · Luxedore

★★★★★ 5.0 · Aug 2023 · Verified on Upwork

CollaborativeCommitted to Quality
“Vinnay far surpassed my expectations. He completely upgraded my Social Media Marketing to a level that I only dreamed about. Its not just Social Media, he has begun the integration process with my CRM and this is the tip of the iceberg, with the ultimate goal of synchronizing the entire process from marketing to sales to recognition of all data and finding ROI. Then automating the process based on the numbers that we get. Honestly, I knew this type of set up was possible and its what I knew big companies were doing but I didn't think I would ever be able to achieve this. Vinnay is completely versed in all aspects of setting up, fine tuning and developing reporting mechanisms to make this possible.. He is a pleasure to work with and incredibly knowledgeable and i strongly recommend his services.”
Eric Freed · E&K Vintage Wood

★★★★★ 5.0 · May 2024 · Verified on Upwork

Solution OrientedCommitted to Quality
“Vinay was outstanding, he solved our issues completely. He is extremely knowledgable about all aspects of advertising through Meta, Google and Pinterest and understands completely how to set up the Conversion Pixels and all associated set up. I would definitely recommend his services.”
Eric Freed · E&K Vintage Wood

★★★★★ 5.0 · May - Jul 2024 · Verified on Upwork

Solution OrientedClear CommunicatorProfessional
“Working with Vinay was an absolute pleasure. His expertise and professionalism in implementing Google and Facebook tracking pixels were exceptional. Not only did he demonstrate a profound understanding of the technical aspects, but his clear communication and problem-solving skills made the process seamless. The sales tracking was integrated flawlessly, enabling us to gather valuable data for our marketing strategies. I highly recommend this freelancer for his skills in conversion tracking and tracking integration. Thanks again for the help Vinay!”
Justin Seeney · Creatr Studios

★★★★★ 5.0 · Nov 2023 · Verified on Upwork

Where this is going

2026 is the build-out year.

TechTrack and Marketing Ledger open publicly, and Scale Scout deepens its on-the-ground work with US clients. The thesis stays fixed: measurement infrastructure that tells businesses the truth about their marketing, built once and trusted daily.

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